MarCom PLC

Started Jan 27, 2020

Description

The NETA Peer Learning Communities (PLC) help members' staff increase skills, collegiality, and their long-term commitment to public media's education mission. PLCs provide a space for sharing best practices, developing professional support networks, and identifying high-impact projects that members could jointly pursue. NETA's PLCs are Community Engagement, Content, Education, and Marketing and Communications (MarCom).

Objectives

Marketing and Communications, the public-facing frontier. Our continuing mission:

to share best practices
to seek out new tools and new strategies
to boldly go where no MarCom PLC has gone before

Target Audience: Members of the MarCom PLC

Course is offered by NETA

PLC Facilitators

Patricia Moynihan

Chair MarCom PLC Director of Digital WFSU Public Media

Patricia (Trisha) manages digital work at WFSU Public Media, which is a really hard thing to explain to people, because there is a lot that goes on in the digital world! Her work involves ensuring team needs are met regarding digital projects, marketing, and services. She graduated from Florida State University with a bachelor's degree in communication, specializing in media production, and later earned her master's degree in information management from the London School of Economics and Political Science.

In addition to managing a team of differently-talented individuals, she occasionally finds time for more creative media projects, including editing, writing, and design. At home, she is a busy mom and can sometimes be found out in the garden with two tiny dogs. In 2006, she formed the Tallahassee community jazz ensemble Thursday Night Music Club and currently acts as the band's administrator.

Erik Ernst

Vice Chair MarCom PLC, Communications Associate Director - PBS Wisconsin

Erik Ernst is the Communications Associate Director at PBS Wisconsin, a statewide joint licensee of the University of Wisconsin System and the Educational Communications Board. In his role, Erik manages the public marketing and promotion of PBS Wisconsin’s programming, community engagement, educational initiatives and community events. Erik has worked in public media for two decades and has been involved in the marketing, communication and public relations for major public television projects including the largest public media community engagement effort to date, LZ Lambeau: Welcoming Home Wisconsin’s Vietnam Veterans. He is also a former member of the PBS Marketing Advisory Committee and served on the national PBS Rebrand Working Group.

Tonya Weber

NETA Liaison, MarCom PLC

Tonya Weber is the marketing & communications manager at NETA, responsible for brand marketing and communications, as well as managing NETA's digital and social media presence. Prior to joining NETA in 2022, she was the deputy director of communications for Iowa PBS, where she worked for nearly eight years and also served on the PBS Marketing Advisory Council.

Weber holds degrees in journalism, visual communications and cultural anthropology from Iowa State University. She enjoys traveling and has a goal of visiting all 50 states and seven continents. When she isn't working or traveling, she enjoys many artistic hobbies including quilting, pottery, woodworking and felting.