MarCom PLC

Started Jan 27, 2020

Description

The NETA Peer Learning Communities (PLC) help members' staff increase skills, collegiality, and their long-term commitment to public media's education mission. PLCs provide a space for sharing best practices, developing professional support networks, and identifying high-impact projects that members could jointly pursue. NETA's PLCs are Community Engagement, Content, Education, and Marketing and Communications (MarCom).

Objectives

Marketing and Communications, the public-facing frontier. Our continuing mission:

to share best practices
to seek out new tools and new strategies
to boldly go where no MarCom PLC has gone before

Target Audience: Members of the MarCom PLC

Course is offered by NETA

PLC Facilitators

Cameron Risher

Chair MarCom PLC, Director of Communications - Nebraska Public Media

Cameron Risher is the Director of Communications at Nebraska Public Media, a statewide joint licensee located in Lincoln, NE. She oversees the  marketing and communication strategies promoting the station’s content, resources and overall brand. She successfully helped launch its rebranding efforts and her team won NETA’s Public Media Award for Overall Excellence in Marketing & Communications in 2021 and 2022. Cameron has nearly 20 years of public media experience with time at two stations and one children’s television series. She is a current member of the PBS Marketing Advisory Committee.

Evy Todd

Vice Chair MarCom PLC, Publicist/Station Relations - New Mexico PBS

A broadcast and public media veteran, Evy Todd, Publicist/Station Relations for New Mexico PBS / KNME (serving northern & central New Mexico), believes in the win/win/win scenario of press relations (even if the response to a pitch is “no”). In addition to her 20+ years experience on-air in TV & radio pledge drives, Evy was a deejay for the #1 country radio station in the state (under a pseudonym), does the occasional voice-over or acting stint (union), and historically worked with L.A. rock and heavy metal bands in the ‘80s, as well as being an audio and lighting asst. on the video-roll-ins for LIVE AID. (Yes, really. One never knows what may come in handy. Take that chance.)

Tonya Weber

NETA Liaison, MarCom PLC

Tonya Weber is the marketing & communications manager at NETA, responsible for brand marketing and communications, as well as managing NETA's digital and social media presence. Prior to joining NETA in 2022, she was the deputy director of communications for Iowa PBS, where she worked for nearly eight years and also served on the PBS Marketing Advisory Council.

Weber holds degrees in journalism, visual communications and cultural anthropology from Iowa State University. She enjoys traveling and has a goal of visiting all 50 states and seven continents. When she isn't working or traveling, she enjoys many artistic hobbies including quilting, pottery, woodworking and felting.