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MarCom PLC MarCom PLC is a Course

MarCom PLC

Started Jan 27, 2020

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Full course description

Description

The NETA Peer Learning Communities (PLC) help members' staff increase skills, collegiality, and their long-term commitment to public media's education mission. PLCs provide a space for sharing best practices, developing professional support networks, and identifying high-impact projects that members could jointly pursue. NETA's PLCs are Community Engagement, Content, Education, and Marketing and Communications (MarCom).

 

Objectives

Marketing and Communications, the public-facing frontier. Our continuing mission:

  • to share best practices
  • to seek out new tools and new strategies
  • to boldly go where no MarCom PLC has gone before

Target Audience: Members of the MarCom PLC


Course is offered by NETA

PLC Facilitators

MiChelle Jones

MiChelle Jones

Chair MarCom PLC, Communications Manager - NPT

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MiChelle Jones joined the staff of Nashville Public Television as Communications Manager in January 2015, and is responsible for the station’s publicity, promotions, ads, social media, blogs, etc. MiChelle came to NPT as a respected arts journalist whose work has appeared in The Tennessean, the Nashville Scene (where she was deputy managing editor and special projects editor), The Dallas Morning News, Nashville Arts Magazine, Chattanooga Magazine, the Wall Street Journal, Art in America, Variety, Pittsburgh Post-Gazette, and Fodor’s travel guides. She wrote the Tennessee chapter of Fodor’s Essential USA (1st edition) and recently contributed to Fodor’s Inside Nashville (1st edition).

MiChelle has a master’s degree in journalism from Northwestern University, undergraduate degrees from Carnegie Mellon University and she has received two National Endowment for the Arts writing fellowships. Early in her career, she explored her interest in television documentaries through an internship at the International Broadcasting Trust, a documentary production company in London, England. She has traveled extensively throughout the U.S., Europe and Japan and was a Robert Bosch Foundation Fellow to Germany, where she worked at the Associated Press. Her travels, whether international or domestic, always reflect her interests in the arts, history, and architecture.

MiChelle has served as a board and/or committee member for the Southern Festival of Books, the Robert Bosch Foundation Alumni Association, Sister Cities of Nashville, and the Japan America Student Conference. In recent years, she has served as a panelist for the Metro Nashville Arts Commission, the Americans for the Arts annual conference, the Tennessee Association of Museums, and the Society for Features Journalism.

George Davis III

George Davis III

Chair MarCom PLC, Marketing & Special Events Coordinator - WGVU

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George Davis III is serves as Marketing & Special Events Coordinator at WGVU Public Media in Grand Rapids, MI. In his role,George provides creative vision and oversight to annual fundraisers, marketing plan, community events and engagement. George has been with WGVU for 4years. Before joining public media, George was the Associate Director of Admissions at Grand Valley State University. He holds a B.A. in Journalism & Theatre from Oakland University and will complete a M.S. in Communications from Grand Valley State University in December 2020.

“I look forward to serving in the vice-chair role for the NETA MarCom PLC. This is a great opportunity to expand my leadership skills and relationships within the system. I am passionate about the services we provide to our community through content, communication and community engagement and hope to garner as well as provide resources and best practices to realize our missions and authentically represent our communities.”

Jennifer Fisher

Jennifer Fisher

NETA Liasion, MarCom PLC

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Jennifer Fisher is the Digital Marketing Manager for the National Educational Telecommunications Association (NETA), responsible for the station’s brand marketing and communications, as well as managing the NETA digital and social media presences. Prior to joining NETA in 2019, she spent 11 years in the non-profit sector as the Director of Marketing for PalmettoPride/Keep South Carolina Beautiful; and was a Media Planner for Raycom Television.

Fisher has served on the board of SC Youth Soccer Association, Clemson Young Alumni and Clemson Alumni Association and currently holds the position of Programs Chair for American Advertising Federation of the Midlands. A graduate of Clemson University, other interests include soccer, travel and petting all the dogs on the planet.

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