MarCom PLC

Started Jan 27, 2020

Description

The NETA Peer Learning Communities (PLC) help members' staff increase skills, collegiality, and their long-term commitment to public media's education mission. PLCs provide a space for sharing best practices, developing professional support networks, and identifying high-impact projects that members could jointly pursue. NETA's PLCs are Community Engagement, Content, Education, and Marketing and Communications (MarCom).

Objectives

Marketing and Communications, the public-facing frontier. Our continuing mission:

to share best practices
to seek out new tools and new strategies
to boldly go where no MarCom PLC has gone before

Target Audience: Members of the MarCom PLC

Course is offered by NETA

PLC Facilitators

Sandy McBride

Chair MarCom PLC, Director ofCommunications - Idaho Public Television

Sandy McBride has been at Idaho Public Television for over five years. As Director of Communications, she oversees IdahoPTV’s communications, website, social media efforts & station promotions. A member of the NETA MarComm PLC (Peer Learning Group) & the PBS MAC (Marketing Advisory Council), she brings over 30 years of media experience. Sandy loves challenging the “we’ve always done it that way” mindset.

George Davis III

Chair MarCom PLC, Marketing & Special Events Coordinator - WGVU

George Davis III is serves as Marketing & Special Events Coordinator at WGVU Public Media in Grand Rapids, MI. In his role,George provides creative vision and oversight to annual fundraisers, marketing plan, community events and engagement. George has been with WGVU for 4years. Before joining public media, George was the Associate Director of Admissions at Grand Valley State University. He holds a B.A. in Journalism & Theatre from Oakland University and will complete a M.S. in Communications from Grand Valley State University in December 2020.

“I look forward to serving in the vice-chair role for the NETA MarCom PLC. This is a great opportunity to expand my leadership skills and relationships within the system. I am passionate about the services we provide to our community through content, communication and community engagement and hope to garner as well as provide resources and best practices to realize our missions and authentically represent our communities.”

Jennifer Fisher

NETA Liasion, MarCom PLC

Jennifer Fisher is the Digital Marketing Manager for the National Educational Telecommunications Association (NETA), responsible for the station’s brand marketing and communications, as well as managing the NETA digital and social media presences. Prior to joining NETA in 2019, she spent 11 years in the non-profit sector as the Director of Marketing for PalmettoPride/Keep South Carolina Beautiful; and was a Media Planner for Raycom Television.

Fisher has served on the board of SC Youth Soccer Association, Clemson Young Alumni and Clemson Alumni Association and currently holds the position of Programs Chair for American Advertising Federation of the Midlands. A graduate of Clemson University, other interests include soccer, travel and petting all the dogs on the planet.