MarCom PLC

Started Jan 27, 2020

Description

The NETA Peer Learning Communities (PLC) help members' staff increase skills, collegiality, and their long-term commitment to public media's education mission. PLCs provide a space for sharing best practices, developing professional support networks, and identifying high-impact projects that members could jointly pursue. NETA's PLCs are Community Engagement, Content, Education, and Marketing and Communications (MarCom).

Objectives

Marketing and Communications, the public-facing frontier. Our continuing mission:

to share best practices
to seek out new tools and new strategies
to boldly go where no MarCom PLC has gone before

Target Audience: Members of the MarCom PLC

Course is offered by NETA

PLC Facilitators

Erik Ernst

Chair MarCom PLC, Public Relations Director - Wisconsin Public Media

Erik Ernst is the Public Relations Director at Wisconsin Public Media. In his role, Erik manages the public marketing and promotion of PBS Wisconsin’s programming, community engagement, educational initiatives and community events. Erik has worked in public media for two decades and has been involved in the marketing, communication and public relations for major public television projects including the largest public media community engagement effort to date, LZ Lambeau: Welcoming Home Wisconsin’s Vietnam Veterans. He is also a former member of the PBS Marketing Advisory Committee and served on the national PBS Rebrand Working Group.

Leandra Parks

Vice Chair Marcom PLC, Digital Marketing Manager, VPM

Leandra Parks is the Digital Marketing Manager at VPM, where she spearheads the organization's digital marketing efforts. She is focused on developing cross-channel campaigns to drive VPM's awareness and audience growth. In addition to her role on NETA’s MarCom PLC, Leandra also serves as a member of the PBS Marketing Advisory Council.

Outside of her professional life, she enjoys traveling, listening to audiobooks, spending time with her family, and focusing on her newly discovered passion for gardening, sign language, and sewing.

Tonya Weber

NETA Liaison, MarCom PLC

Tonya Weber is the director of marketing & communications at NETA, responsible for brand marketing and communications, as well as managing NETA's digital and social media presence. Prior to joining NETA in 2022, she was the deputy director of communications for Iowa PBS, where she worked for nearly eight years and also served on the PBS Marketing Advisory Council.

Weber holds degrees in journalism, visual communications and cultural anthropology from Iowa State University. She enjoys traveling and has a goal of visiting all 50 states and seven continents. When she isn't working or traveling, she enjoys many artistic hobbies including quilting, pottery, woodworking and felting.