Skip To Content
MarCom PLC MarCom PLC is a Course

MarCom PLC

Started Jan 27, 2020

Enroll

Full course description

Description

The NETA Peer Learning Communities (PLC) help members' staff increase skills, collegiality, and their long-term commitment to public media's education mission. PLCs provide a space for sharing best practices, developing professional support networks, and identifying high-impact projects that members could jointly pursue. NETA's PLCs are Community Engagement, Content, Education, and Marketing and Communications (MarCom).

 

Objectives

Marketing and Communications, the public-facing frontier. Our continuing mission:

  • to share best practices
  • to seek out new tools and new strategies
  • to boldly go where no MarCom PLC has gone before

Target Audience: Members of the MarCom PLC


Course is offered by NETA

PLC Facilitators

Olivia Wong

Olivia Wong

Chair MarCom PLC, Senior Director of Strategic Communications- WETA

Read More

Olivia Wong is the Senior Director of Strategic Communications at WETA – the flagship public broadcaster in the nation’s capital – responsible for local publicity and corporate brand strategy for the station's television channels (WETA, WETA UK and WETA PBS Kids) and Classical WETA 90.9 FM.

Prior to joining WETA in 2016, Wong was a WGBH National Marketing senior publicist and social media lead for the MASTERPIECE series on PBS; and was part of the promotion team on numerous PBS national series including American Experience, This Old House and NOVA.

A graduate of Brown University, she is the co-recipient of a 2012 PR News Digital PR Award for Downton Abbey's Digital PR Campaign, and has participated as a speaker at PromaxBDA and SXSW Interactive.

MiChelle Jones

MiChelle Jones

Vice Chair MarCom PLC, Communications Manager - NPT

Read More

MiChelle Jones joined the staff of Nashville Public Television as Communications Manager in January 2015, and is responsible for the station’s publicity, promotions, ads, social media, blogs, etc. MiChelle came to NPT as a respected arts journalist whose work has appeared in The Tennessean, the Nashville Scene (where she was deputy managing editor and special projects editor), The Dallas Morning News, Nashville Arts Magazine, Chattanooga Magazine, the Wall Street Journal, Art in America, Variety, Pittsburgh Post-Gazette, and Fodor’s travel guides. She wrote the Tennessee chapter of Fodor’s Essential USA (1st edition) and recently contributed to Fodor’s Inside Nashville (1st edition).

MiChelle has a master’s degree in journalism from Northwestern University, undergraduate degrees from Carnegie Mellon University and she has received two National Endowment for the Arts writing fellowships. Early in her career, she explored her interest in television documentaries through an internship at the International Broadcasting Trust, a documentary production company in London, England. She has traveled extensively throughout the U.S., Europe and Japan and was a Robert Bosch Foundation Fellow to Germany, where she worked at the Associated Press. Her travels, whether international or domestic, always reflect her interests in the arts, history, and architecture.

MiChelle has served as a board and/or committee member for the Southern Festival of Books, the Robert Bosch Foundation Alumni Association, Sister Cities of Nashville, and the Japan America Student Conference. In recent years, she has served as a panelist for the Metro Nashville Arts Commission, the Americans for the Arts annual conference, the Tennessee Association of Museums, and the Society for Features Journalism.

Jennifer Fisher

Jennifer Fisher

NETA Liasion, MarCom PLC

Read More

ADD BIO HERE

Sign up for this course today!

Enroll