Course Overview
Fundraising for public media does not happen in a vacuum. Revenue sources shift, donor behavior evolves, and no single stream of funding is permanent. This course provides a practical framework for understanding and strengthening your station’s fundraising portfolio. You will examine diversification across disciplines, sources, and platforms, and leave equipped with the tools to assess where you are and plan for where you need to go.
What You'll Gain
- A clear understanding of why revenue diversification is critical to long-term sustainability and resilience in public media.
- The ability to differentiate between diversification by discipline, source, and platform and evaluate your station’s current portfolio across all three.
- A practical four-step framework (Assess, Prioritize, Align, Revisit) for strengthening your revenue mix.
- Real-world case studies from Alaska Public Media, WTVP, WGVU, and KSPS illustrating how stations are putting diversification into practice.
- Actionable tools and reflection prompts to apply directly to your station’s fundraising strategy.
Target Audience: Public Media Staff
Course is offered by Public Broadcasting Service
