Course Overview
Today’s audiences are spread across platforms, screens, and channels. Public media stations must evolve their strategies to stay connected. Strategic Marketing Foundations equips station staff with essential marketing skills to plan, execute, and evaluate effective campaigns in a rapidly changing media landscape. You’ll explore the full campaign lifecycle from defining guiding principles to activating paid, owned, and earned media. Through case studies, downloadable templates, and platform-specific strategies, you’ll build the confidence and tools to lead multiplatform campaigns that align with your station’s mission and audience needs.
What You'll Gain
- A foundational framework for creating audience-focused marketing campaigns
- Best practices across key areas: email marketing, social media, SEO, paid ads, and more
- Real-world case studies, including All Creatures Great and Small
- Templates, tools, and examples to immediately apply at your station
Target Audience: Public Media Staff
Course is offered by Public Broadcasting Service
