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Break Through image Break Through - Women. Tech. Leadership is a Course

Break Through - Women. Tech. Leadership

Started May 5, 2021

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Full course description


Public Media Women in Leadership is excited to present its virtual leadership workshop for women in public media titled Break Through, with the focus of specially catering to those who work in technology and digital or have an interest in these future-facing areas of our industry.


Harnessing Success via risk-taking, planning and setting boundaries featuring Shellye Archambeau. Interview led by Stacey Vanek Smith.
  • Learn how to own your ambition, plan for the future YOU want and protect your time and talent to achieve success.
Diversifying Content featuring Cynthia Fenneman and Sylvia Bugg. Conversation moderated by Liz Adeola.
  • Learn about the innovative strategies trailblazing leaders are implementing within the industry to diversify content.


  • Harnessing Success: 11 a.m. to 12:45 p.m. PST // 2 p.m. to 3:45 p.m. EST

  • Break: 12:45 p.m. to 1 p.m. PST // 3:45 p.m. to 4 p.m. EST

  • Diversifying Content: 1 p.m. to 2 p.m. PST // 4 p.m. to 5 p.m. EST

  • Networking: 2 p.m. to 3 p.m. PST // 5 p.m. to 6 p.m. EST

Target Audience: This workshop is applicable to women and non-binary people at all levels in public media, from entry-level to the C-suite

Registration is limited and on a first come, first served basis. Registration fee is non-refundable. PMWL members with access to the event will receive a code via email. If you have any questions, please connect with PMWL via

Workshop is offered by Public Media Women in Leadership


Deanna Mackey

President, Public Television Major Market Group / Founder, Public Media Women in Leadership

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Deanna Martin Mackey is president of the Public Television Major Market Group (PTMMG), a consortium of the 40 largest PBS member stations in the U.S. Mackey focuses her time on leadership/culture, revenue generation, audience development and digital on behalf of the group as well national partnerships and system leadership activities. Previously, Mackey worked for 25 years at KPBS, San Diego, serving as COO in her final six years at the station. Mackey is credited with spearheading as a third content platform and creating KPBS’ converged newsroom.

In 2015, Mackey co-founded Public Media Women in Leadership, to provide mentorship/training for women in her industry and address issues of gender inequality in public media. Mackey serves as a Girl Scout troop leader for 17 high school girls and spent 10 years in board governance for Girl Scouts San Diego. Mackey was recently elected to the board of directors of Parks,California. The organization’s mission is to make California state parks and public lands welcoming, inclusive and climate resilient spaces to truly serve all Californians, particularly underserved communities. In 2018 Mackey received the Hera Heroine Leadership Award from Hera Hub, workspace for women. In 2014 Mackey was named a YWCA Tribute to Women & Industry (TWIN) honoree for her work mentoring women at KPBS and via the Girl Scouts. She was named Outstanding Alumnus from SDSU’s Daily Aztec newspaper the same year and in 2010 was named one of five “Women who Move the City” by San Diego Magazine.

Prior to working at KPBS, Mackey was a writer and editor for several San Diego-based publications. She spent her early years in journalism as a radio news writer. Mackey earned her Bachelor of Arts from San Diego State University with a double major in journalism and political science. She lives in San Diego and is married to Christopher Ingalls. She and her husband have five children between them, one granddaughter, and one lovely Lab.


Shellye Archambeau

Shellye Archambeau

Fortune 500 board member, Former CEO of MetricStream, Advisor and Author

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Shellye Archambeau is an experienced CEO and Board Director with a track record of accomplishments building brands, high performance teams, and organizations. Ms. Archambeau currently serves on the boards of Verizon, Nordstrom, Roper Technologies, and Okta. She is also a strategic advisor to Forbes Ignite and the President of Arizona State University, and serves on the board of two national nonprofits, Catalyst and Braven.

Ms. Archambeau has over 30 years of experience in technology. She is the former CEO of MetricStream, a Silicon Valley-based, governance, risk, and compliance software company. During her tenure MetricStream grew from a fledgling startup into a global market leader.

She is the author of Unapologetically Ambitious: Take Risks, Break Barriers and Create Success on Your Own Terms. A book that will inspire you and provide the tools to enable you to fight the battles, make the tradeoffs and create the life you want. She is also a Forbes contributor and the protagonist of the Harvard Business School Case Study: Becoming a CEO.

Ms. Archambeau enjoys the performing arts, traveling, cooking and writing a blog that provides career advice, insights and other musings.

Stacey Vanek Smith

Stacey Vanek Smith

Co-Host, The Indicator from Planet Money; Correspondent, Planet Money

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Stacey Vanek Smith is the co-host of NPR's The Indicator from Planet Money. She's also a correspondent for Planet Money, where she covers business and economics. In this role, Smith has followed economic stories down the muddy back roads of Oklahoma to buy 100 barrels of oil; she's traveled to Pune, India, to track down the man who pitched the country's dramatic currency devaluation to the prime minister; and she's spoken with a North Korean woman who made a small fortune smuggling artificial sweetener in from China.

Prior to coming to NPR, Smith worked for Marketplace, where she was a correspondent and fill-in host. While there, Smith was part of a collaboration with The New York Times, where she explored the relationship between money and marriage. She was also part of Marketplace's live shows, where she produced a series of pieces on getting her data mined.

Smith is a native of Idaho and grew up working on her parents' cattle ranch. She is a graduate of Princeton University, where she earned a bachelor's degree in comparative literature and creative writing. She also holds a master's in broadcast journalism from Columbia University.

Cynthia Fenneman

Cynthia Fenneman

President and CEO, American Public Television (APT)

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Cynthia Fenneman is President and CEO of American Public Television (APT), the leading syndicator of high-quality, viewer-favorite programs to U.S. public television's 340+ stations. With more than 35 years of broadcasting and production experience, she brings invaluable knowledge of the media industry to her post. During her tenure, she has led the company in new strategic and creative directions – from the 2006 launch of Create TV, the dynamic 24/7 lifestyle channel, to the 2010 distribution of WORLD, the nonfiction news and documentary channel. She has been honored with more than 40 international, national and regional awards, including 12 Emmys® and a Peabody, and is a frequent juror for the International Emmys, Banff World Television Festival, duPont-Columbia Awards, Realscreen and other content review panels.

Sylvia Bugg

Sylvia Bugg

Chief Programming Executive and General Manager, General Audience Programming, PBS

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Before becoming Chief Programming Executive and General Manager of General Audience Programming, Bugg served as Vice President of General Audience Programming, where she oversaw the PBS editorial team and led the strategy across all genres, including news, public affairs, documentaries, history, science, natural history and arts programs.

Prior to joining PBS, Bugg served as Vice President of Diversity and TV Content at the Corporation for Public Broadcasting (CPB). In this role, she provided strategic leadership and was responsible for CPB’s efforts to advance diversity across public media through the collaboration and support of content creators, distributors and partnering organizations.

Bugg also previously worked at PBS as Director of General Audience Programming, where she led efforts to develop a portfolio of drama, performance and cultural programs. She also held several programming roles in history and public affairs at PBS. Prior to joining PBS, Bugg spent 12 years in programming, production and operations for several Discovery Communications networks.

Bugg holds an MBA from the Robert H. Smith School of Business at the University of Maryland, an MA in Journalism from American University and a BA in Communications from Old Dominion University. She is a member of the National Association for Multi-Ethnicity in Communications and Women In Film and Video. Through the T. Howard Foundation, she also mentors diverse and underrepresented college students and young professionals interested in media.

Liz Adeola

Liz Adeola

Producer / Host, PBS Utah

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Liz Adeola is an Emmy Award-winning journalist at PBS Utah. Liz is a host and producer for This Is Utah and is the Host and Executive Producer of Utah Insight. She spent more than a decade producing, reporting, and anchoring television news at stations around the country. Liz earned a Bachelor of Arts degree in Broadcast Journalism from the Walter Cronkite School of Journalism (ASU) and a Master of Science degree in Communication with dual concentrations of Advertising and Public Relations from Purdue University. Liz has been recognized by the Society for Professional Journalists, The Illinois Associated Press, and Illinois State Legislature for her ability to craft unique stories that make a difference in her community. Liz’s passion for telling stories comes from her drive to learn something new that helps people every day. She is a proud member of Alpha Kappa Alpha Sorority, Inc, the National Association of Black Journalists, National Academy for Television Arts and Sciences, and the Radio Television Digital News Association.