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The Public Media CEO/COO Boot Camp - is a Course

The Public Media CEO/COO Boot Camp -

Started Oct 20, 2021

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Full course description


The Public Media CEO/COO Boot Camp is an intensive, seven month program for three classes of fellows over three years. The industry’s first CEO/COO Boot Camp will provide education and hands-on experiences in critical aspects of station knowledge and management.


The expected outcome of the program is to expose CEO/COO candidates to the core concepts, players and resources in these key verticals so that they have confidence & knowledge to apply for the positions, and when the Boot Camp ends, they know who and where to reach out to when they’re in the C-suite and need additional guidance. Media and leadership is in a constant state of change so the goal isn’t to teach “everything” but to encourage a cohort of leaders to become lifelong learners.

Target Audience: All fellows have been selected for the first cohort. While the program will focus on training women, a quarter of the seats in each class are held by men of color in our industry who want to pursue C-level positions

Questions on how to get involved? Email PMWL at

Boot Camp is offered by Public Media Women in Leadership in partnership with various organizations including AfroArcher Enterprises LLC, APT, Black Public Media, CAAM, CARS, CDP, CPB, FRONTLINE, Jacobs Media, KERA, Greater Public, Latino Public Broadcasting, Magnificent Noise, NETA (Public Media Learns), Next Generation Radio, NPR, Persuasion Point, PIC, PRPD, PBS, PBS Learning Media, PMBA, PM4A, PRX, PTMMG, PTPA, QCatalyst, Sandweiss & Associates, Trilogy Films, Vision Maker Media

We are grateful for our funding partners Wyncote Foundation, CARS, PTMMG, CDP.

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Deanna Mackey

President, Public Television Major Market Group / Founder, Public Media Women in Leadership

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Deanna Martin Mackey is president of the Public Television Major Market Group (PTMMG), a consortium of the 40 largest PBS member stations in the U.S. Mackey focuses her time on leadership/culture, revenue generation, audience development and digital on behalf of the group as well national partnerships and system leadership activities. Previously, Mackey worked for 25 years at KPBS, San Diego, serving as COO in her final six years at the station. Mackey is credited with spearheading as a third content platform and creating KPBS’ converged newsroom.

In 2015, Mackey co-founded Public Media Women in Leadership, to provide mentorship/training for women in her industry and address issues of gender inequality in public media. Mackey serves as a Girl Scout troop leader for 17 high school girls and spent 10 years in board governance for Girl Scouts San Diego. Mackey was recently elected to the board of directors of Parks,California. The organization’s mission is to make California state parks and public lands welcoming, inclusive and climate resilient spaces to truly serve all Californians, particularly underserved communities. In 2018 Mackey received the Hera Heroine Leadership Award from Hera Hub, workspace for women. In 2014 Mackey was named a YWCA Tribute to Women & Industry (TWIN) honoree for her work mentoring women at KPBS and via the Girl Scouts. She was named Outstanding Alumnus from SDSU’s Daily Aztec newspaper the same year and in 2010 was named one of five “Women who Move the City” by San Diego Magazine.

Prior to working at KPBS, Mackey was a writer and editor for several San Diego-based publications. She spent her early years in journalism as a radio news writer. Mackey earned her Bachelor of Arts from San Diego State University with a double major in journalism and political science. She lives in San Diego and is married to Christopher Ingalls. She and her husband have five children between them, one granddaughter, and one lovely Lab.