Digital Culture Accelerator Playbook

Self-paced

Enroll

Course Opens:

July 22, 2020

Duration:

Self Paced

Commitment:

1-2 Hours

Audience:

General Managers/ Station Leaders

Course Type:

Open Entry/Open Exit

Credential:

Certificate upon Completion

Description

The Digital Culture Accelerator Playbook is a guide for public media general managers and senior leaders providing insights, webinars and best practices. It enables users to hone their digital acumen to attract and target new audiences; more deeply engage existing audiences; increase revenues; and drive more local impact.

Developed by QCatalyst as a complement to the CPB Digital Culture Accelerator program, the Playbook is an invaluable tool for any leader. It breaks-down many disciplines within digital (e.g. content; social, email, etc.) into step-by-step guides, using jargon-free text, diagrams, and embedded video webinars.

Why is the Digital Culture Accelerator Playbook important? Because it provides you, as a public media leader, with tools to begin or accelerate your organization’s digital transformation at an unprecedented time when digital has never been more important to our industry.

Objectives

The Digital Culture Accelerator Playbook provides guides for GMs and digital leaders to:

Accelerate audience development and revenue growth
Break down digital silos, infusing digital expertise throughout your entire organization
Articulate a vision that will inspire your organization
Set, share and reach measurable goals
Use data to make informed, strategic decisions
Jumpstart success with digital products, platforms, and technologies
Create a true culture of innovation

Target Audience: General Managers/Station Leaders

Course is offered by QCatalyst for Corporation for Public Broadcasting

Course Facilitators

Jason Seiken

CEO, QCatalyst

Jason's teams have transformed iconic brands, ranging from The Washington Post to PBS.

The Guardian says Jason "reinvented PBS's fortunes ... transforming it from a conventional broadcaster."

Jason also was the founding editor of washingtonpost.com, a senior executive at AOL during its heyday, and the first American to run a British newsroom, as editor-in-chief of the Daily Telegraph.</p.

Jason specializes in leading premier brands to identify and execute on innovative growth strategies, as described in his Harvard Business Review web piece How I Got My Team to Fail More and his TEDx talk The Transformation of PBS.

Alexis Rapo

Senior Partner, QCatalyst

Alexis is an Emmy-winning digital executive who has led digital at ABC Television and WGBH. Most recently Alexis was the VP of Digital for WGBH, where she led digital strategy and worked with the producing teams of their national series such as Nova and American Experience, as well as local producers to grow their digital audiences.

Before that, she was the Vice President, Digital Media at Disney-ABC Television where she and her team collaborated with marketing and programming executives, show creators and showrunners to develop digital content strategies designed to connect audiences to new and long-running iconic series such as LOST and Grey’s Anatomy. She was responsible for defining and driving the overall strategy and P&L for ABC.com, Oscar.com, and other properties.

During her time leading ABC.com, ABC was a pioneer in the video streaming space as the first network to launch video on the iPhone and iPad. It also was also the first network to launch an ad-supported digital streaming player.

Full course description