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Digital Culture Accelerator Playbook is a Course

Digital Culture Accelerator Playbook



Full course description

Course Opens:

July 22, 2020


Self Paced


1-2 Hours


General Managers/ Station Leaders

Course Type:

Open Entry/Open Exit


Certificate upon Completion


The Digital Culture Accelerator Playbook is a guide for public media general managers and senior leaders providing insights, webinars and best practices. It enables users to hone their digital acumen to attract and target new audiences; more deeply engage existing audiences; increase revenues; and drive more local impact.

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Developed by QCatalyst as a complement to the CPB Digital Culture Accelerator program, the Playbook is an invaluable tool for any leader. It breaks-down many disciplines within digital (e.g. content; social, email, etc.) into step-by-step guides, using jargon-free text, diagrams, and embedded video webinars.

Why is the Digital Culture Accelerator Playbook important? Because it provides you, as a public media leader, with tools to begin or accelerate your organization’s digital transformation at an unprecedented time when digital has never been more important to our industry.


The Digital Culture Accelerator Playbook provides guides for GMs and digital leaders to:

  • Accelerate audience development and revenue growth
  • Break down digital silos, infusing digital expertise throughout your entire organization
  • Articulate a vision that will inspire your organization
  • Set, share and reach measurable goals
  • Use data to make informed, strategic decisions
  • Jumpstart success with digital products, platforms, and technologies
  • Create a true culture of innovation

Target Audience: General Managers/Station Leaders

Course is offered by QCatalyst for Corporation for Public Broadcasting

Course Facilitators

Jason Seiken

Jason Seiken

CEO, QCatalyst

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Jason's teams have transformed iconic brands, ranging from The Washington Post to PBS.

The Guardian says Jason "reinvented PBS's fortunes ... transforming it from a conventional broadcaster."

Jason also was the founding editor of, a senior executive at AOL during its heyday, and the first American to run a British newsroom, as editor-in-chief of the Daily Telegraph.</p.

Jason specializes in leading premier brands to identify and execute on innovative growth strategies, as described in his Harvard Business Review web piece ​How I Got My Team to Fail More and his TEDx talk ​The Transformation of​ ​PBS​.

Alexis Rapo

Alexis Rapo

Senior Partner, QCatalyst

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Alexis is an Emmy-winning digital executive who has led digital at ABC Television and WGBH. Most recently Alexis was the VP of Digital for WGBH, where she led digital strategy and worked with the producing teams of their national series such as Nova and American Experience, as well as local producers to grow their digital audiences.

Before that, she was the Vice President, Digital Media at Disney-ABC Television where she and her team collaborated with marketing and programming executives, show creators and showrunners to develop digital content strategies designed to connect audiences to new and long-running iconic series such as LOST and Grey’s Anatomy. She was responsible for defining and driving the overall strategy and P&L for,, and other properties.

During her time leading, ABC was a pioneer in the video streaming space as the first network to launch video on the iPhone and iPad. It also was also the first network to launch an ad-supported digital streaming player.

Sign up for this course today!