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Course

Datacasting for Education and Public Health

Started Mar 11, 2022

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Full course description

Description

According to FCC Chairwoman Jessica Rosenworcel, one in three U.S. households is not subscribed to the internet, either because it is not available, it is too costly, or connectivity is unreliable. And the digital divide isn’t limited to households. Many rural healthcare, pre-K, and Head Start facilities lack broadband connectivity, and general internet access is proscribed for adjudicated youth and adults. The resulting learning gaps can be addressed now – long before an infrastructure plan or cable reach these homes and facilities. Several stations, state networks, and statewide station cooperatives are working with state and local agencies to bridge these gaps with datacasting.

This Public Media Learns course dives deeply into the considerations and planning necessary to launch a datacasting initiative in your market, the collaborative and revenue-generating opportunities available, hardware requirements for ATSC 1.0 and 3.0 environments, and how to manage an ongoing datacasting project, all presented by experienced professionals from stations, state and local government agencies, educators, and industry leaders. Course topics include:

  • Integrating equipment stacks and software in an ATSC 1.0 or 3.0 environment, budgeting, project planning and managing a datacasting project
  • Developing relationships with state and local health, education, correction agencies, and philanthropy
  • Planning and implementing a research component and analyzing and organizing the results
  • The future of datacasting: IEI Platform content, Content Innovation Lab at PBS NC, and public service potential of asynchronous content

The final session takes place at the Hybrid NETA Conference in September 2022 and presents project updates from participating stations as well as updates in funding, technology, and research outcomes.

Sessions

  • Session 1: April 13, 2022 - Datacasting: What’s In It for Your Station?
  • Session 2: May 11, 2022 - Developing Agency & Philanthropy Relationships
  • Session 3: June 8, 2022 - Planning a Research Project
  • Session 4: July 13, 2022 -The Future of Datacasting & ATSC 3.0
  • Hybrid Conference Session - NETA Conference September 2022

Course Facilitators

Fred

Fred Engel

CPBE, Chief Technology Officer, PBS North Carolina

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A widely respected leader in the broadcast media industry, Fred Engel leads a nationally recognized team in the development of creative applications for ATSC 3.0/NEXT GEN TV, including Public Safety Communications efforts for which they won the 2017 NAB Pilot Innovation Grant Competition for “Digital Paging over Public Broadcasting”, which is now funded by the U.S. Department of Homeland Security. Fred now serves on the Advanced Television System Committee’s Board of Directors, the first public broadcaster in that role in many years. Fred has been in the broadcast industry since graduating from Ferris State University in 1978. He spent 27 years at WTTW Chicago rising from an engineering maintenance technician to Vice President of Technology. Other roles include V.P of Broadcasting for a systems integration firm in Chicago, Senior Director of Technology for Kentucky Educational Television, and a similar role with PBS North Carolina (formerly UNC-TV). He is currently the Chapter 93 chairperson of the Society of Broadcast Engineers and is a Certified Professional Broadcast Engineer with that organization. He served on the FCC Communications Security, Reliability, and Interoperability Council VII working group focused on improving broadcast resiliency and had a six-year tenure with the PBS Enterprise Technology Advisory Committee (ETAC). Fred participates in various PBS ETAC Working Groups and serves with the AWARN and NVISA groups focusing on emergency notifications to viewers.

Erik

Erik Langner

CEO, IEI

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A public benefit entrepreneur, Erik Langner is helping public media navigate a rapidly shifting media environment to become a more consequential and inclusive community asset. Prior to co-founding and becoming the CEO of Information Equity Initiative, Erik served as the co-founder and president of Signal Infrastructure Group, a public benefit corporation building technology infrastructure that drives the television broadcast industry forward. In 2005, Erik began a 15-year career at Public Media Company, where he managed more than 75 mergers, acquisitions and strategic partnerships, helping to increase stations’ capacity and introduce new programming and services to their communities. While at PMC, Erik co-founded and sits on the board of VuHaus, public media’s first music network. Early in his career, Erik served as a corporate attorney at Latham & Watkins in San Francisco and Kirkland & Ellis in New York City. He also worked at the United Nations Office of the High Commissioner for Human Rights and the U.S. Mission to the United Nations Refugee Program, both in Geneva. Erik graduated cum laude from the Northwestern University Pritzker School of Law and received his B.A. with Distinction from the University of North Carolina at Chapel Hill.


Ron Kain

Senior Vice President & Chief Business Officer, WITF

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Coming soon

Dr. Stephanie Frazier

Assistant General Manager, South Carolina ETV

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Coming soon

Colin Hamilton

Consultant

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Coming soon

Dr. Ron Hetrick

President & CEO, WITF

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Dr. Cephas Ablakwa

Director of Education & Engagement, WCTE Central TN PBS

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Coming soon

Dr. Melissa Rihm Thibault

Chief Education & Innovation Officer, PBS North Carolina

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Coming soon

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