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PBS: From Multiplatform To Omniplatform



Full course description

Course Dates:



Self Paced


1h30m -1h45m


Public Media Staff

Course Type:

Open Entry/Open Exit


Certificate upon Completion

Course Overview

In this course, participants will develop a deeper understanding of the philosophy behind omniplatform as it pertains to public media and their station. The goal is that by the end of this course, participants will view their work through a new lens; instead of viewing themselves as platform-specific publishers, participants will view themselves as platform agnostic content creators.

What You'll Gain

  • Participants will gain insight into the evolution of digital content production and distribution, understanding its historical significance and impact on current practices.
  • Participants will be able to articulate the principles and benefits of a multiplatform content strategy, demonstrating knowledge of how it engages diverse audiences.
  • Participants will be able to clarify the concept of an omniplatform approach to content, distinguishing it from multiplatform strategies and highlighting its holistic audience engagement.
  • Participants will acquire the skills to execute an effective omniplatform strategy, identifying specific actions and methodologies to achieve comprehensive audience reach and engagement.

Target Audience: Public Media Staff

Course is offered by Public Broadcasting Service

Meet Your Instructor

Tom Dooley

Tom Dooley

Co-Founder of Tailwind Collective

Tom Dooley is a multiplatform producer and educator with expertise in digital content strategy, video production, photojournalism, and long-form documentary. He is a versatile public media professional specializing in training, coaching, navigating change, and developing effective digital workflows. Tom is a co-founder of Tailwind Collective, a consulting firm that helps public media organizations develop, navigate, and execute digital strategies while building capacity and training staff for the future. His career has taken him across five continents, always in pursuit of compelling stories. During his career he has been involved with nearly every level of production - behind the camera as a videographer, behind the computer as an editor, and supervising colleagues as a producer. He’s produced two nationally distributed feature documentaries and close to 200 short form segments for broadcast and digital which earned him two NY Emmy awards.

Sign up for this course today!