Course Overview
In this course, participants will develop a deeper understanding of the philosophy behind omniplatform as it pertains to public media and their station. The goal is that by the end of this course, participants will view their work through a new lens; instead of viewing themselves as platform-specific publishers, participants will view themselves as platform agnostic content creators.
What You'll Gain
- Participants will gain insight into the evolution of digital content production and distribution, understanding its historical significance and impact on current practices.
- Participants will be able to articulate the principles and benefits of a multiplatform content strategy, demonstrating knowledge of how it engages diverse audiences.
- Participants will be able to clarify the concept of an omniplatform approach to content, distinguishing it from multiplatform strategies and highlighting its holistic audience engagement.
- Participants will acquire the skills to execute an effective omniplatform strategy, identifying specific actions and methodologies to achieve comprehensive audience reach and engagement.
Target Audience: Public Media Staff
Course is offered by Public Broadcasting Service
