PBS: Integrated Marketing

Self-paced

Enroll

Course Dates:

Ongoing

Duration:

Self Paced

Commitment:

1h30m - 2h

Audience:

Public Media Staff

Course Type:

Open Entry/Open Exit

Credential:

Certificate upon Completion

Course Overview

Whether you're a marketing professional or a station staff member aiming to deepen your understanding of integrated marketing strategies, this course is perfect for you! This course is designed to help you master the complex blend of social media, public relations, advertising, marketing, and outreach for successful initiatives. Learn how to balance these elements to enhance your marketing efficacy and audience engagement.

Target Audience: Public Media Staff

Course is offered by Public Broadcasting Service

What You Will Gain

An understanding of how to balance social media, advertising, public relations, education, and engagement.
Strategies for utilizing social media to achieve awareness and visibility, leveraging advertising and public relations to reach beyond your core audience, and employing education and engagement for building community connections.
Insights from real-world examples.

Full course description