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Full program description

Learning paths are curated course collections designed to meet specific professional development needs within public media. These learning paths are flexible, enabling you to take courses in an order that best aligns with your individual learning goals and the evolving needs of your station.

Learning Path: Innovative Fundraising Strategies is a collection of courses that strive to help you explore and implement innovative fundraising strategies to support your station’s mission and sustainability, including crowdfunding, partnerships, and digital campaigns that resonate with your audience.

  • PBS: Digital Fundraising for Public Media
  • PBS Data Literacy: Data 101
  • PBS Data Literacy: Analytics For Analysts*
  • PBS Data Literacy: Analytics For Managers*
  • PBS Data Literacy: Analytics For Executives*
  • PBS Data Literacy: Social Media Measurement
  • PBS: Integrated Marketing
  • PBS: Sustainers Program 101
  • Corporate Support Performance Initiative
  • Major Giving Values Workshop

*As part of this learning path, we encourage you to select the analytics course that most closely aligns with your current role. Whether you're an analyst, executive, or manager, this targeted approach ensures that you gain the most relevant and practical insights to apply within your role.