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PBS: What You Need To Know About Goal-Setting



Full course description

Course Dates:



Self Paced


1h35m -2h


Public Media Staff

Course Type:

Open Entry/Open Exit


Certificate upon Completion

Course Overview

In this course, you will explore the facets of goal setting for programmatic success. This course will provide you with the knowledge, tools, and resources to create multifaceted intentional goals that align with station mission and needs, while also outlining metrics to measure success and overall impact of your goal on station functionality and growth.

What You'll Gain

  • Individuals will be able to distinguish the difference between goals and the process of goal setting.
  • Individuals will be able to define what a S.M.A.R.T. goal is and be able to set S.M.A.R.T. goals that align with personal and/or organizational needs.
  • Individuals will be able to comprehend what a Digital Measurement Model (DMM) is and be able to develop one.

Target Audience: Public Media Staff

Course is offered by Public Broadcasting Service

Meet Your Instructor

Max Duke

Max Duke

Vice President of Station Strategy & Development

Max Duke is the Vice President of Station Strategy and Development on the Station Services team at PBS, where he creates, executes, and facilitates strategies for station growth and leadership development.

Danielle Iannelli

Danielle Iannelli

Director for Immersive Learning Programs,

Danielle "Dani" Iannelli is the Director for Immersive Learning Programs. In her current position, Dani manages the development, coordination, and planning of PBS’s station-focused immersive education and engagement initiatives. 

Sign up for this course today!